Customer data, from collection to activation —
in one place
We collect it, clean it, understand it (analytics), keep it as a system (CRM/CDP), and get it to customers (automation & channels). From Kakao Sync and AlimTalk to data cleansing — if it has to do with customer data, one team owns it.
- Collection & cleansing
- Analytics & intelligence
- CRM / CDP builds
- Marketing automation
- Kakao Sync & channels
The whole data journey, without the handoffs
We don't do one step and pass it on — one team carries it from collection all the way to activation.
- 1Collect
Pull data from scattered channels & systems
- 2Cleanse
Deduplicate, standardize, resolve identities
- 3Unify
Connect it into one pipeline
- 4Analyze
Segments, patterns, insight
- 5CRM/CDP
Build a system you can operate
- 6Activate
Automation & channels (Kakao Sync, AlimTalk)
Our name is our job description
The L&C in Dawon L&C stands for Link & Communications. We link scattered data and systems, then — on clean, analyzed data — make it possible for brands to actually talk to their customers. Not one or two tools, but an end-to-end customer-data partner.
Link — connect & cleanse
We pull data that is scattered and duplicated across channels and systems into one place, and cleanse it into a single source you can trust. Clean data is the start of everything.
Communications — use & activate
We analyze the cleaned data, run it as a CRM, and get it to customers through automation and channels like Kakao Sync and AlimTalk. Connecting the data is the start of using it, not the goal.
If it's about customer data, we do it
Below are our core capabilities. If something isn't listed but touches your data, we scope it with you. The team that cleanses, the team that analyzes, and the team that sends aren't separate — one team owns it end to end.
Collection & cleansing
We gather data scattered across channels and systems, and clean up duplicate phone numbers, tangled accounts and malformed values — resolving records for the same person into one identity you can trust.
- Multi-channel & system collection
- Deduplication, standardization, correction
- Identity resolution & master data
Analytics & intelligence
From cleaned data we segment customers, analyze purchase and behavior patterns, and turn it into insight and dashboards you can act on right away.
- Customer segments & RFM analysis
- Purchase & behavior analysis
- Dashboards & recurring reporting
CRM / CDP builds
We don't stop at analysis — we build the data into a CRM/CDP you can operate continuously, unifying scattered data sources into a single pipeline.
- CRM / CDP design & build
- Unified data-source pipeline
- Access control, history & handover
Marketing automation & channels
We send the right message to the right customer automatically, based on segments — owning real delivery across Kakao Sync, AlimTalk/FriendTalk, SMS and more.
- Segment-based targeted campaigns
- Kakao Sync, AlimTalk & FriendTalk ops
- Multi-channel delivery & measurement
System integration & middleware
We connect your commerce site, back office and external systems from a data point of view — using a middleware approach that leaves your existing platform untouched.
- Commerce, back office & external systems
- OAuth callback proxy & middleware
- Webhooks & real-time sync
Data consulting & security
We help design the data strategy — what to collect and how to use it — and prepare for Korean privacy-law review and global head-office security clearance.
- Data strategy consulting
- Consent design & legal review
- English tech docs & security Q&A
One team, clean data, all the way through
Data projects usually wobble at the same three places: messy data, disconnected systems, and a hand-off to a new team at every step. We solve all three as one team.
We fix the messy data first
We cleanse duplicated phone numbers and tangled customer records before anything else, so you have data you can trust. Everything useful starts with knowing who is who.
One team owns collection to activation
When cleansing, analysis, the build and delivery go to different vendors, accountability breaks at the seams. One team owns the whole data lifecycle end to end.
We leave a system, not just a report
Not a one-off deck, but a CRM/CDP your organization keeps using. When the person in charge changes, the data and the structure remain.
We document to global standards
Passing head-office IT, security and legal review requires English architecture documents and data-flow diagrams. These come as standard, alongside the Korean deliverables.
From assessment to operations, step by step
We assess the state of your data first, then cleanse and unify it, then move to analytics, the CRM build, and operations/automation. For larger scopes we sequence by the highest-priority data first.
- PHASE 1
Data assessment
We assess the state of your customer data (duplication rate, integrity, structure) and lock down goals, deliverables and the systems to integrate.
2–3 weeks
- PHASE 2
Cleansing & unification
Deduplication, identity resolution and standardization, then unifying scattered data sources into one.
2–4 weeks
- PHASE 3
Analytics & CRM build
We analyze the cleaned data for segments and insight, and build the CRM/CDP and dashboards you can operate continuously.
4–6 weeks
- PHASE 4
Operate & automate
We hand over CRM operations, automate segment-based campaigns and channel delivery, and report on performance.
Ongoing
We work with customer data across industries
Every industry has its own data shapes and regulations. From luxury to automotive and retail, we cleanse and activate data to fit each industry's context.
- Retail · E-commerce
- Automotive · Mobility
- Luxury · Jewellery · Watches
- Fashion · Beauty
- Finance · Insurance
- Telecom · Media
- Travel · Hospitality · F&B
- Education · Membership · Public
Not sure where to start with your customer data?
We'll assess the state of your data for free, then map out the scope and timeline for cleansing, analytics, a CRM build and channel activation.
Get in touch
Early-stage questions are welcome. We reply within one business day.